Our founder’s journey began in the backyard garden of his childhood home, nestled in the wild beauty of upstate New York. Surrounded by the natural abundance of the land, he developed a deep curiosity for the healing power of plants — collecting rosehips, violets, and lemon balm to craft early herbal infusions, tinctures, and syrups.

That early passion grew into a lifelong calling. With nearly two decades of experience in food, beverage, and supplement formulation, he has created over 100 innovative, award-winning products for both emerging and established brands. His botanical blends and functional formulas have helped shape the wellness industry — often setting trends rather than following them.